The Operating System for Customer Acquisition.
Everything you need to acquire customers in the AI era. Frameworks, playbooks, prompts, automations and real experiments — practical, tested, no fluff.
Everything, organized.
Start with the resources most teams reach for first. Each one is a complete system, not a blog post.
Meta Ads Operating System
A complete framework for building, launching and scaling paid social campaigns without the guesswork.
AI Prompt Library
500+ battle-tested prompts for marketers — ads, positioning, funnels, research, analytics.
Marketing Automation Collection
Copy-paste automations that connect the tools you already use, from lead capture to reporting.
Growth Experiments
Real experiments with real numbers — what worked, what didn't, and exactly how we ran them.
Acquisition Frameworks
The models we use to design offers, positioning, funnels and creative — condensed and applied.
Customer Journey Templates
Journey maps, funnel diagrams and lifecycle blueprints ready to drop into Figma, Notion or Miro.
Browse by discipline.
Eleven areas of customer acquisition, each with its own playbooks, prompts and experiments.
Latest experiments.
Real experiments with real numbers — what worked, what didn't, exactly how we ran them.
- Jun 2026 · AI Workflows
How AI reduced campaign setup time by 87%
From 4.2 hours to 32 minutes across 12 accounts
- May 2026 · Automation
Building an AI media buyer
An autonomous agent that manages a $12k/mo Meta budget
- Apr 2026 · Advertising
Testing 27 Meta creatives in one week
3 winners, $2.14 CPA — down from $6.80
- Mar 2026 · AI Workflows
Using MCP servers for marketing
Connecting Claude to GA4, Meta and HubSpot in one workflow
Prompts that ship work.
Copy, paste, replace the brackets. Every prompt has been used in production.
Five Meta ads variations
Create five Meta ads for [PRODUCT] targeting [AUDIENCE]. For each ad give a hook, primary text (max 90 words), headline (max 40 chars) and description. Vary the angle: pain, aspiration, social proof, contrarian, curiosity.
Landing page audit
Audit this landing page for a [AUDIENCE] buying [PRODUCT]. Score clarity, offer, proof, friction and CTA (1-5). Return the 3 highest-leverage changes with the rationale and expected impact on conversion rate.
Positioning strategy
Generate a positioning strategy for [PRODUCT]. Use April Dunford's structure: competitive alternatives, unique attributes, value themes, target segment, market category. Output as a one-page brief.
Cold email opener
Write 5 cold email openers to [PERSONA] at [COMPANY_TYPE]. Each must be under 25 words, reference something specific and observable, and lead into a one-sentence value proposition. No flattery, no filler.
Funnel breakdown
Break down the acquisition funnel for [PRODUCT]. For each stage (awareness → consideration → decision → activation) give the key metric, common leaks and the fastest experiment to run in week 1.
Creative brief from insights
Given these customer insights: [PASTE]. Produce a creative brief with: single-minded proposition, 3 emotional angles, 3 rational angles, tone of voice guidance, and 6 concept directions with a 1-line description each.
Automate the boring parts.
Every automation lists difficulty, time saved, tools required and estimated ROI up front.
Meta Ads → Sheets → Slack digest
Daily creative performance report with anomaly detection, delivered to Slack at 8am.
AI-generated ad variants from a brief
Turn one creative brief into 20 ad variants with copy, hooks and image prompts.
Lead enrichment + routing
Enrich inbound leads with firmographic data, score them and route to the right AE.
Autonomous budget rebalancer
Reallocates Meta and Google spend across ad sets based on rolling CAC and margin.
Weekly experiment recap generator
Pulls test results from GA4 and generates a stakeholder-ready recap doc.
Landing page A/B generator
Spin up 5 landing page variants from a single brief, deploy and track lift.
Systems, applied.
How real teams applied these frameworks — and what actually moved.
How Nova rebuilt their creative pipeline with AI and 3x'd ROAS
A DTC skincare brand replaced their agency-run creative workflow with an internal AI-first system, shipping 4x more ad variants at half the cost.
How Fieldline dropped CAC by 41% with a rebuilt paid funnel
A vertical SaaS company restructured their acquisition around a single ICP framework and shipped 12 experiments in 90 days.
How Palate 2x'd repeat purchase rate with lifecycle automation
A specialty food marketplace rebuilt lifecycle from scratch using event-driven triggers and AI-generated content.
One actionable acquisition system every week.
Frameworks, prompts and experiments — delivered every Monday. No fluff.
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